Clean by design

Cristina had spent over a decade in the world of healthcare, working in cutting-edge labs developing diagnostic tools. With a BS in biology, a MS in Materials Science and Engineering, and a passion for innovation, she was fascinated by the power of natural ingredients—but troubled by the beauty industry’s reliance on harsh chemicals and questionable additives.

Her wake-up call came when she started on her own non-toxic journey. Searching for high-performance makeup that was both non-toxic and truly luxurious, she found a gap in the market. That’s when she made a bold decision to create something revolutionary.

She meticulously researched botanicals and sustainable formulations, blending the precision of science with the purity of nature. Her goal was clear: to craft high-performance, clean beauty products without compromising on elegance, longevity, or skin health.

Thus, Vea Beauty was born—a brand where every formula is backed by science, free of harmful toxins, and designed to enhance natural beauty with the finest ingredients. Vea is latin for "to see", to see the harm synthetic ingredients cause, and transparency with pure ingredients. Cristina's mission is simple: to redefine luxury makeup with integrity, proving that clean beauty can be both high-performance and indulgent.